Revolut Perks & Notes Coffee — a success story ☕
How personalised cashback offers resulted in a 625% uplift in sales.
Are you a coffee lover, just like us? We coffee lovers take our coffee seriously. In a good way, we hope. That’s why Revolut decided to partner up with Notes Coffee, one of the trendiest coffee chains in London, to offer our Revolut users a tasty experience and give them a little something back for using their Revolut card.
About Notes ☕
Notes is not your average coffee shop. As well as serving speciality coffee, they also offer craft beers, wines, and a selection of seasonally-inspired foods. With stores across London, there’s something for everyone, whether it’s a Monday morning pick-me-up or a post-work cocktail.
The objectives 🎯
- Offer tiered rewards for Revolut customers
- Generously reward new Notes customers
- Win back lapsed Notes customers
- Target offers for Notes venues near users
With this offer, we wanted to give our customers a little something back. Revolut users will be rewarded with relevant offers as they continue to spend with Revolut.
The solution - cashback 💡
Our customers have good taste and are money-savvy. That’s why we decided to offer them 50% cashback on any purchase at their local Notes. All users instantly received a 50% cashback reward once they made a purchase, from a morning coffee to an evening snack.
The results 📈
- Perks generated an average of +590% uplift in the number of transactions per user vs Non-Perks users.
- +625% average uplift of incremental sales over a six month campaign period.
- The active push campaign resulted in a 15% Retention Rate overall by improving visit repetition and winning back lapsed customers.
- The Share of Wallet (SOW) among Perks uses exceeded the Non-Perks group by 14%.
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