Which Revolut countries bought the most alcohol this Dry January?

Rob Braileanu

 · 01/23/2018  · 01/23/2018

In the last few years, Dry January has grown from a hipsteresque resolution to a movement in its own right. Whether it's for health benefits or simply to cut down on spending, millions of people are now choosing to stay alcohol-free.
So, we thought it would be fun to crunch the numbers and see how our top 10 European countries stack up against each other in terms of their alcohol spend this month!

#10 Ireland 🇮🇪

We kickstart our list with a rather shy entry from a country that has given us so many beloved beverages ranging from whiskeys to Guinness. The Irish have turned beer drinking into a bit of a national sport, chugging around 97 litres of beer per capita - almost twice as much as the UK. ☘️

However, the Irish seem to have started the year off fairly sober, according to our data. So far, they spent an average of £51 per person on alcohol this month, which puts them at the bottom of our list of biggest dry January drinkers. That said, we’d take these results with a pinch of salt since St Paddy’s Day is just around the corner. 👀

#9 Greece 🇬🇷

It’s hard to think about Greece without thinking of Ouzo, the country’s favourite distilled beverage. It’s clear that Greeks enjoy their hard spirits - apart from Ouzo, they produce a variety of traditionally distilled beverages including Mastika, a high octane beverage made from the resin of the mastic tree, which only grows in the Mediterranean. 🏝️

Despite the abundance of highly potent alcoholic concoctions, Greece comes in at number 9 on our list, with an average spend of £53 on alcohol this month. It seems the Greeks tend to drink more in the summer months, and with the sea at your fingertips and some of the best weather in Europe, who wouldn’t want a cheeky sundowner? 🍶

#8 Spain 🇪🇸

Known for their twist on classic drinks, the Spanish love making Sangria by mixing fresh fruits and spices with red wine, as well as topping their Cervezas with a slice of lime. Spain prefers lighter drinks, but in steady quantities.

Revolut’s data team discovered they spend an average of £61 on easy to digest beverages at the start of the year. Ranking higher than Ireland and Greece, the Spanish seem to follow dry January to some extent, while most booze tends to be served chilled during the summer months. 🍹

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#7 France 🇫🇷

Whether you’re after a glass of the finest Bordeaux, an authentic Champagne or Cognac made in the region with the same name, the French have a wide selection of fine beverages at their disposal. 🍾

Nothing quite compares to a glass of wine after lunch, after work, while reading a book or any other time of the day for that matter. Our data suggests the French tend to drink consistently throughout the year, spending an average of £65 per month on social drinking.

#6 Portugal 🇵🇹

Port wine or simply Porto is one of the world’s most divine liquors. Typically a sweet red wine served at dessert, Porto is a type of fortified wine produced exclusively in the Douro Valley, in the northern provinces of Portugal. 🍷

As expected, the data team discovered the Portuguese tend to drink more in the summer than in the beginning of the year, with an average spend of £79 per person for the month of January. Whether or not dry January is an established custom in Portugal remains to be seen.


#5 Netherlands 🇳🇱

Coming in at number 5 on our list, the Dutch don’t seem to care much for dry January. The Dutch regularly spend over £94 per month to procure their favourite beverages. This should not come as too much of a surprise given the number of bars, clubs and tourists the Netherlands has! 🍄

#4 Germany 🇩🇪

Germany's economy was booming in 2017 and part of its growth may in fact be due to alcohol commerce. It’s no wonder that alcohol is as common as bread on a shopping list, since Germany boasts some of the lowest beer prices in all of Western Europe! 🍻

In our top 10, the Bavarian nation finishes fourth, as Germans don’t seem to care much for Dry January. Spending around £107 on average on alcohol this month, this figure remains consistent throughout most of the year.

#3 Italy 🇮🇹

Italy is the land of margaritas, martinis and fine wines. The country produces around a third of the world’s total supply of wines, followed closely by France and Spain. Italy is also known for producing a variety of liquors, digestives and vermouths. 🍸

In terms of consumption, the Italians follow a pattern or drinking by the season with peaks in the summer and winter. Our data shows Dry January isn’t a thing in Italian culture, since they tend to drink to the tune of £118 during the start of the year.

#2 Belgium 🇧🇪

Coming in second place is Belgium, a country that lists over 1600 original beer recipes from over 180 registered breweries. Beer culture is so big there that UNESCO inscribed it on their list of the intangible cultural heritage of humanity in 2016. 🍺

Since Belgium is a beer lovers paradise, it is no wonder they rank highly in our list of biggest Dry January drinkers. On average, Belgians spend just under £134 per month on alcohol, most of which is on beer!

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#1 UK 🇬🇧

Home to the finest whiskys and gins the world has to offer, the Brits top the list as Janurary's biggest drinkers! The Brits absolutely toppled the other countries, despite being the birth place of the Dry January campaign!

With the average customer spending a whopping £158 on alcohol this month so far, Dry January does not seem to be a thing among our UK customers!